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/Imagine If? is a campaign that used AI imagery generated by artists of color to amplify REVOLT’s standing commitment to celebrating black & brown creative voices. This full social media takeover provided fuel for REVOLT’s audience to dream big and sough to show what the world could look like if many of the stories that perpetuate the stereotypes about Black people were re-authored. Pictured to the right is Afeni Shakur - Tupac’s mother - as President of the United States.
Each thumbnail image was accompanied by a reel that brought the images to life through movement - also using AI to animate and expand the static storylines. The campaign was amplified across REVOLT’s editorial, podcast, newsletter and linear platforms as well with articles, talks, and interstitials.
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My Role In This Project:
I served as the Program Manager for /Imagine If? - the first project integrated companywide - driving cohesive, synchronized execution across:
Overall creative deliverables in partnership with the production and creative teams
Editorial articles supporting the campaign
Social media captions and stakeholder approval
Podcast integration
PR material submissions including campaign highlights
/Imagine If? was a 2024 Webby Honoree for best, most innovative use of artificial intelligence in or for social media.
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